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Chicago, IL - January 14, 2006 - CEntrance, Inc., a leading product design
firm in Chicago, is committed to developing quality talent for the audio
industry. The company‘s education outreach program gives students
at local Columbia College a taste for a real work environment. Michael
Goodman, managing director of CEntrance, started the outreach program
in 2001 by teaching a class at the Audio Department, entitled "Careers
in Audio." He now teaches "E-Business II" in
the Music Business Department, using his Kellogg MBA in marketing and
entrepreneurship to introduce students to modern business opportunities
in music and audio.
Successful students in the program are offered an internship, often leading
to a full-time position with CEntrance. In 2005 alone, three students
received job offers on the basis of their performance in class. “We
enjoy working with young minds and guiding them in their career paths,”
says Goodman. “When a job interview lasts a whole semester, both
parties get a clear idea if they want to work together, and the recruitment
decision is greatly simplified.
“CEntrance is fundamentally a learning organization,” he continues.
“Through our work with top-name brands, we actively seek to define
the industry’s best practices in technology, manufacturing, distribution
and marketing. We leverage this for the benefit of our clients, allowing
the whole industry to gain through increased efficiency and higher profits.”
About CEntrance, Inc.
CEntrance is a full-service design firm that brings to market differentiated
audio and entertainment products. Our holistic, customer-focused approach
blends product strategy, design, innovation, and outsourcing coordination.
CEntrance helps increase its clients' profitability by consistently delivering
products that reinforce business goals and brand identity. CEntrance is
headquartered near Chicago with offices in California, Wisconsin, and
Russia. For more information, visit www.CEntrance.com or call 847-581-0500.
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