|Michael Goodman, Founder and Managing Director
CEntrance, Inc., a cutting-edge product development consulting firm in
its third year of operation, is gaining recognition in the Audio Industry.
The company has recently added Harman International to its impressive
list of clients, which already includes key industry players such as Shure
Incorporated and Sound Devices. CEntrance performs outsourced product
design for a wide range of installed and portable devices for wireless
audio, handheld computing, MP3 recording, USB 2.0, 1394, 802.11 and offers
its own ASIO and MIDI drivers for Mac and Windows platforms
on a licensing basis.
CEntrance provides a full spectrum of outsourced services to equipment
manufacturers and resellers by implementing the firm's proprietary "360° NPD"
(New Product Development) Process. This approach allows the company to
increase the value to its clients by developing turnkey solutions on-time
and on budget.
Comments Michael Goodman, Managing Director of CEntrance, "The particular
value we offer to the manufacturer involves our ability to bridge the
gap between innovation and cost reduction. While our initial focus has
been on hardware and software development, we've recently added projects
involving Human Factors and User Interface applications. Our intimate
understanding of the entire process of product development - from conducting
focus groups with customers to ensuring manufacturability of the final
product - ensures smooth transitions at every step of the way."
CEntrance was established in February 2000 by Michael Goodman, who contributes
over 18 years of experience in management of product development with
large and small companies. A great deal of experience with outsourcing
led Michael to believe that the industry needed an alternative to the
shortcomings of a traditional design firm. "CEntrance is designed
to scale to the client opportunity, becoming a functional extension of
a company's project team, or delivering a turnkey solution, ready for
volume production. We can utilize our relationships with manufacturing
partners worldwide to bring products to market quickly and cost-effectively,"
Prior to founding CEntrance, Michael spent ten years with Shure, Inc.
where he managed the development of many wireless and digital audio products
still used in recording studios, broadcast facilities and music stages
around the world. Michael is a co-author of the AES digitally interfaced
microphone standard, AES42. Most recently, Michael was VP of Engineering
at FullAudio. He holds a BSEE, a Masters Degree in Computer Science and
an MBA in Marketing and Entrepreneurship from Kellogg. Michael co-founded
two other companies and is listed on issued and pending patents.