Michael Goodman Narrowly Escapes Snakebite

On Friday, CEntrance announced that Michael Goodman, Managing Director, narrowly escaped snakebite while on a recent business trip to China. The incident occured when Michael traveled to the Far East to assist a client in manufacturing a new product.

Traditional Chinese cuisine includes a variety of foods unfamiliar to most members of the Western culture. Visitors are often surprised to find unusual delicacies—like snake meat, for instance—on their plates when invited to dinner by their generous hosts. At one such dinner, Michael was startled to find himself suddenly face-to-face with the powerful predator.

It is a Chinese custom to share the food that is offered by the host. Mr. Goodman, a former vegetarian, was forced to decide on the spot whether to partake of the delicacy before passing the plate to his neighbor. There was not a moment's hesitation. Without taking a bite, Michael offered the plate to a colleague, who was clearly looking forward to indulging in the culinary delight.

"In the global economy, the significance of China cannot be overestimated. The audio industry is shifting production to the Pacific Rim, and CEntrance is at the forefront of this transition," said Michael Goodman when interviewed for this story. "Through our strong relationships with manufacturers in the Far East, CEntrance helps ease the pain clients experience when outsourcing globally. This is part of our continued commitment to meeting our clients' needs."

CEntrance designs professional audio and consumer electronics products used in homes, radio stations, recording studios, concert venues, and virtually anywhere else music is made or heard. By paying special attention to product definition, design, and user interface, CEntrance develops products that customers come to rely on—and love. The company is headquartered in Chicago with offices in California, Wisconsin, and Russia.