MaGIC snake shown at NAMM

On Wednesday, CEntrance announced that a product it designed for Gibson Labs Technology Group (a division of Gibson Guitar Corp.) was shown at the winter NAMM show. The largest music industry convention in North America, held in Anaheim, CA from 15th untill 18th of January, 2004 attracted thousands of music industry professionals, musicians, manufacturers, and retailers.

MaGIC is Gibson's recently developed standard for carrying multichannel audio over standard network cables, the same cables used to connect computers over a LAN. MaGIC, which stands for Media-Accelerated Global Information Carrier, currently offers the lowest transmission latency in the industry (250 µs) and allows using inexpensive hardware to reliably transmit audio and video information over long distances.

The product CEntrance developed for Gibson, codenamed "Mongoose" is a "Digital Snake". It is designed to replace bulky cables (snakes) currently used to connect microphones on the stage with the mixing console located at the back of the performing venue. Traditional solutions use analog technology, which means using a separate cable for every channel. With a digital "snake", all channels can be sent via a single cable, which improves reliability, lowers the cost, and simplifies system setup.

For a more detailed technical description of MaGIC, visit Gibson Labs.

CEntrance designs professional audio and consumer electronics products used in consumers' homes, radio stations, studios and any place where music is made or heard. By paying special attention to product definition, user interface and design, CEntrance develops products that customers love. The company is headquartered in Chicago with offices in Mountain View and Madison.