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After holding a series of focused discussions of services, industry value,
and company offerings with its customers, CEntrance has changed its tagline
to "Pro Audio and Consumer Electronics" to better reflect its
focus on the two sibling segments of the Entertainment Industry. The new
tagline will appear throughout the CEntrance website and will be printed
on all new collateral material.
"Consumer Electronics offers a unique perspective on cost reduction,
while Pro Audio focuses on innovation. These two sibling industries have
a lot to learn from each other," said Michael Goodman, Managing Director
of CEntrance. "Our holistic outlook creates a perfect opportunity
for cross-pollination. The Pro Audio partners benefit from our experience
in lowering product cost, while our Consumer Electronics partners can
offer innovative technologies, such as USB, 1394, USB2.0, and MP3, much
sooner in new products. The new slogan fits us exactly."
Consumers want to enjoy the music, while musicians want the freedom to
create. Working together with its industry partners and utilizing innovation
in new product development, CEntrance designs products to make the process
of creating and experiencing music easier and more user-friendly, providing
the full-circle of access and enjoyment to music fans.
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